i was consistently inspired by my merchandise when i owned ooma. i’d delight in the arrival of new boxes from the UPS man (seriously – it never got old) and would immediately have visions of what activities the ladies may partake in while wearing these new items.
perhaps they’d sip mimosas on a poolside deck while wearing a seersucker sundress? perhaps they’d wear their tallest, sexiest boots while devastating a man with a mere glance in this slinky sweater dress. it seems that any gal wearing this top is inviting a kiss from a stranger….
you get the drift. i would immediately conjure up scenarios of what would happen if someone was wearing this (and it’s always been how i get dressed!).
so i decided to create name tags for my wall racks. i’d make small, simple signs that indicated what i thought about the clothes hanging below. clients just adored them! they’d always comment on what they read – some were kitschy, some were flirty and some were just fun. they always told a story in just a few words and usually generated a conversation.
signs are also great for suggestions (how to wear/use an item), telling stories (short bio on a designer), Â and creating categories that make it easier for people to shop (casual, seasonal, etc).
it’s as simple as printing out words (i’d use a design or colored paper) and placing them strategically. frame them, tape them, pin them, hang them  - whatever works for you.
