but how do you stand out from a sea of subject lines invading everyones email inbox on a daily basis?   the key is to be catchy, relevant and specific.  You only have a couple of words to convey your message – so don’t waste them being vague or stating the obvious (like your name – which should be apparent right next door – at the “from” column). 

Vertical Response put out a great list of the top 50 Great Subject Lines - read them all to get inspired – but here are a few of my personal favorites from the list:

 - Online only:  25% off for friends and family

i like that the offer feels special (for friends and family), it provides a nice discount and it’s only available online (which means you’d want to open and click the link!).

 - Top 10 under $10

This is an easy one.  you know you’ll see 10 items for less than $10?  that fits in everyone’s budget!  you’d want to at least take a peek and see what was on the list….

 - Take your pick:  Our 9 favorite dresses

this one intrigues  – makes you want to know what the favorite dresses are.  and the call to action is to pick one of them!  simple, direct and catchy.

i’d love to hear from you about great email subject lines!