ahh – lighting. one of the most important aspects for a retail environment. you want to enhance the merchandise. you need to make sure your clients look fabulous. and you mustn’t ever (seriously – NEVER!) use fluorescent. it just doesn’t make anyone or anything look good. but really – the light should be focused when need be (jewelry cabinets), warm and diffused in dressing rooms (to make the ladies look flawless) and naturally bright/ambient overall (don’t make people squint to see your goods).
and we haven’t even discussed the lamp shade! Dawn Bassett, owner/designer of LiT (in Seattle) and lamp shade obsessor,  asks the question: “when was the last time you saw a really great shade?” my answer: not in a long time.
Dawn has a fashion focused philosophy on lamp shades – “it’s your rooms chance to accessorize”. and it’s your stores opportunity to put on the proverbial “Dolce and Gabbana cuff bracelet that transforms the look from casual to couture”. sounds like a great way to step it up a notch.
typically, boutiques focus on case/overhead/dressing room lighting. but how charming to provide a sweet lamp near your boyfriend chair (a must have)? perhaps it’s an opportunity to not only provide additional lighting – but an extra dash of flair?  how about a custom letter press shade? nice branding.
LIT is a darling shop that provides wonderful, original lighting – with loads of custom shades. i love the create your own kit – a fun way to explore your creativity while ensuring a great match for your shop.
oh!  and check out this wonderful guide on lighting for small retail shops – a great resource for new and existing stores. enjoy!
