I am so happy to present our latest Guest Star, the charming Arwa of Gemkitty! Arwa Jumkawala is a life long lover of sparkly gems and beads, a former pilates instructor, and founder of Gemkitty, a custom jewelry e-boutique. I had the pleasure of meeting Arwa at a CRAVE Portland event and we immediately started collaborating on ideas for Gem Kitty’s earring launch and a Guest Star appearance on The Proprietress. She has some amazing (and easy!) ideas on how to re-wear your existing jewelry & for shop owners – new ways to merchandise/sell jewelry. ENJOY!
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Captivate Through the Creative Art of Jewelry Rewear
As the owner of a jewelry e-boutique, I’m always looking for creative (and cost effective) ways to connect with my customers. One thing that’s really worked for me is engaging customers through the concept of jewelry rewear (figuring out new ways to wear or enhance jewelry you’re already selling).
Ways to puts rewear to work in your boutique:
Here are just a few examples to give you a flavor of how you can use the rewear concept in your own merchandising:
* Show the same piece of jewelry worn in different ways; the customer gets multiple looks for the price of a single item.
* Connect with customers who have purchased jewelry from you in the past and offer them a freebie to update their look (e.g. Remember that necklace you bought before the holidays? I thought you could update it with this cute flower pin. It’s free if you want to stop in and pick it up).
* Invite customers to bring their own jewelry in for a rewear workshop. You can provide free refreshments and crafting materials (such as flowers and ribbons), plus offer them a discount on new pieces of jewelry they might want to mix and match with their current collection.
A few rewear looks to get you started:
Look #1: The Twist
Take one strand, twist the other strand around it and secure clasp-to-clasp for a statement look. Each twist will shorten the length of the resulting necklace a tiny bit, so if the choker look is not your style, use a stretch of pretty ribbon to lengthen.
The twist technique can also help you create a woven bracelet. Simply wrap around the wrist twice and secure. If you need to lengthen, try a safety spin or even paper clip (or two).
Look #2: Tie A Bow On It.
Grab some pretty ribbon and tie on a cute bow, or two, or more:
Look #3: Rosette:
Affix a flower pin (or make your own with craft store rosettes and a safety pin) over a pendant:
Look #4: Roses And Ribbons:
Now that you have the hang of it, combine several of these looks to create a statement piece such as this:
Happy creating!
