do you have any idea how difficult it is to come up with a fabulous name for a new business?  not only does it need to be memorable, catchy and match your vision – but it has to be available in the form of a registered business and domain name.  the domain name thing is especially challenging.  no matter what fabulous names/phrases that sprung from my curly head – someone seemed to have beat me to it.

but i dug deeper.

and here is how troolie found me…

brainstorming, thesaurus, doodles.  blogs.  notes to friends.  text messages.  talking out loud.  more doodling.  acronyms.  typing in a domain name.  thinking….lots and lots of thinking!!  and i started to think about ways to sign off letters, cards and notes.  “yours truly”. i liked the “true” aspect of the word.  genuine.  ideal.  sincere.   then i thought i’d like a unique spelling.  trooly?  troolie?  yes.  love the double o sound (and look).  then i started thinking about all the marketing potential:  troolie amazing.  troolie modern.  troolie adorable.  and so on  – and so on!  i liked the way the name looked, sounded and felt.  i think it’s got a lot of personality, it’s easy to pronounce, and i can go so many directions with it!

i hope you like it!

it’s been registered.  the domains are mine.  and now – my fabulous designer (ashley at dash station) is working to present design concepts this week.  can’t WAIT to see and show off!

until then….

yours troolie,

~kate