starting a business involves a multitude of decisions - and it can become overwhelming.  i remember when i was getting ready to open ooma (the boutique i opened in san francisco), and i realized that EVERYTHING was up to me.  i freaked out trying to decide what color of carpet to get for the dressing rooms (i knew i wanted plush for bare feet).  pink?  red?  green?  yellow?  why do i have to make every decision (by the way – i chose red – which was later changed to pink rugs on pergo floors)???

but as overwhelming as it can be – it’s also amazing to create something that comes from your head and bring it into the world.  it’ a little piece of you!  and that’s fun to share.

i’m really looking forward to making all those decisions when the ball really gets rolling – but for now, i’ve made a pretty boring one.  i’m going to start out as a sole proprietress instead of an LLC.  why?  because i won’t be starting until the end of the year (assuming i find a rocking awesome location) and i just don’t want the expense right now.  perhaps i’ll change over once i open – but for now – my goal is to keep it simple.

i’d love to hear from others who made the decision – and if you think i should change my mind!