yet another local Portland boutique is hitting the mark on easy marketing ideas for their most loyal customers – Shop Adorn is playing favorites.

Owner Nicole Whitesell recently sent personalized emails to her favorite clients letting them know just that.  she invited them to a soiree at her store and to come get a special gift just for them.  i love this – it’s very old school – but effective.  of course those clients are going to shop when they come in!

the gift doesn’t have to be elaborate – could be a gift certificate or an inexpensive item from the shop – or even a little treat (candy!).  the point is that it’s a nice, personal way to say Thank You to your best customers.