did you ever get those little advent calendars when you were a kid?  i just LOVED them!  each day i was so excited to open the little door and see the surprise inside (generally, chocolate).  I also loved singing the Twelve Days of Christmas.  we’ve probably all sung it in some sort of pageant, choir or whatever.  in any event  – the point is to create a countdown to excitement.  to the big finale! 

“On the first save of Christmas, my favorite store gave to me…..20% off pearl jew-el-ry!”

i used to love doing little countdown coupons at ooma.  it’s a great way to reward your best customers – while creating a fun little game.  for example, you could have a color coupons:  each day leading to Xmas (or holiday of your choice) – you could provide a coupon with 20% off Red (yellow, gold, pink, black, etc).  Or you could do coupons that are by designer, or style – whatever works for you (and helps you MOVE merchandise!).  i know small boutiques have a tough time competing with the big retailers with their never-ending sales – so try to have a little fun with it.

**need help creating some awesome coupons for your clientele?  email me:  i’d love to help you conceptualize + create!**

and of course, thank your clients for shopping local.  statistics show that money spent in local boutiques stays in the community  – rather than up to corporate headquarters (or another country, more likely) somewhere.  check out the 3/50 Project for posters you can use to promote this concept.