did you ever get those little advent calendars when you were a kid? i just LOVED them! each day i was so excited to open the little door and see the surprise inside (generally, chocolate). I also loved singing the Twelve Days of Christmas. we’ve probably all sung it in some sort of pageant, choir or whatever. in any event – the point is to create a countdown to excitement. to the big finale!Â
“On the first save of Christmas, my favorite store gave to me…..20% off pearl jew-el-ry!”
i used to love doing little countdown coupons at ooma. it’s a great way to reward your best customers – while creating a fun little game. for example, you could have a color coupons: each day leading to Xmas (or holiday of your choice) – you could provide a coupon with 20% off Red (yellow, gold, pink, black, etc). Or you could do coupons that are by designer, or style – whatever works for you (and helps you MOVE merchandise!). i know small boutiques have a tough time competing with the big retailers with their never-ending sales – so try to have a little fun with it.
**need help creating some awesome coupons for your clientele? email me: i’d love to help you conceptualize + create!**
and of course, thank your clients for shopping local. statistics show that money spent in local boutiques stays in the community – rather than up to corporate headquarters (or another country, more likely) somewhere. check out the 3/50 Project for posters you can use to promote this concept.
