blove \ noun:   1. the feeling i get when i read a blog i love!

i generally subscribe to newsletters to shops i adore…and Mink is a really sassy boutique here in Portland where i always find darling clothes and superior service.

recently, the owner, Carla, launched her blog and i think it has some really great elements that i’d like to share.

 

• weekly “secret word” discount:  this is great because it gives your clients a great reason to check in on a regular basis and promotes loyalty.
• weekly pics of new arrivals:  now you can see exactly what great new things have arrived.  a great way to entice clients to come in and try on!  it’s like a preview for a movie.
• customer corner:  shows a pic of a client in a dress they bought at the store (and where they plan to wear it).  what a fun way to showcase your clients and make people feel like stars! 
• blog posts are personal:  the owner writes her posts and gives her readers a glimpse of life as a store owner (her trips to market, the changing of a window).  what a lovely way to connect to clients.

 

the design is simple – nothing fancy…but the content works.  what unique ways are you connecting with your clients through a blog?  please share- i’d love to do a blove post on you!