i have such a crush on fonts.  they can evoke such emotion, such style, such immediate interaction between reader and words.  if you are just starting a business – the font world is your oyster.  many websites allow you to type in your business name (or tagline) to get a sneak peek at how it might look.  Even if you have a graphically depicted logo – you will want a complimentary font for your copy.  some of my favorite places for fonts include veer, font haus, fonts.com, and font diner.